How To Get Clients (For Consultants, Business Coaches & Trainers)
When I first started my coaching business, I felt like I was doing a thousand different things to market myself and bring in clients…most of which were not super effective. Write a coaching contract that outlines your services and expectations. This helps to ensure that your clients experience better results AND that your business generates the results you are looking for. I also offered a discount for my first three 1-on-1 clients.
Starting a life coaching business is similar to any other enterprise: there are a number of components that minimize cost, organize your process, and ensure success. Feel free to browse our hand-picked top accredited coach biographies and to see their wide range of coaching fees.
You have an idea of what type of business you want to do. You have acquired the skills and qualifications to start building your business now. Daniel outlines that the goal of a life coach is to make people's lives happier and more successful. Print business cards that include your professional coaching website, and ask your friends, family, and even acquaintances to pass them out to help you grow your business.
This also gives you a paper trail if your coaching client loses steam and doesn't finish the program. As coaches, we already know why how to get coaching clients coaching is great. If people see you as a resource rather than just somebody there looking for business then they are more likely to hire you, and more likely to remember you when they are talking to somebody else who may benefit from your skills.
We are looking for coaches who are ready to get a little uncomfortable in service of their clients. I have been doing some research recently on the top ways that coaches get clients in today's market. Some of my most successful talks were with people I had to email several times.
If all you're doing is churning new people through your three month coaching program and none of those people are continuing on in the form of a monthly retainer or higher-end offering, you're going to constantly be spending time and money to refuel that system.
I did have a website and a monthly newsletter, but I relied on offline marketing to attract clients to my coaching practice - primarily in-person speaking events. You also have a better shot at getting them the results they want if you're in tune with their learning style and coaching needs.